MARKETING AUTOMATION CASE STUDY:

Acteva achieves $2m in incremental gross revenue

Online registration service Acteva began using marketing automation software in order to improve the targeting behind its campaigns, as well as gain a better ROI.

The software allowed Acteva to be more agile in its marketing initiatives and quickly create personalised marketing messages.

For example, in one campaign it set up customised landing pages, emails and lead nurturing campaigns for 65 different audiences. The programme was successfully launched in 40% of the time and at 30% of the cost.

Overall Acteva can build email marketing campaigns four to five times faster than before, which equates to around $400,000 savings per year.

The business achieved 350% marketing ROI and 100% annual growth in areas where marketing automation was implemented, and delivered $2m in incremental gross revenue.