Successful B2B Influencer Marketing has a Pattern:

6 Important ingredients to make sure your B2B Influencer Marketing is successful:

1. A documented influencer marketing strategy,
2. Software to identify and manage influences,
3. A focus on industry experts and analysts,
4. Always on influencer engagement,
5. Co-creation of interactive content and
6. Publishing blog content.

“Engaging influences creates a competitive advantage for B2B brands.”  Rani Mani, from Adobe, says, “influences industry expertise lends credibility that results in convincing and converting your target audience.”

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