There Are Generally Two Views on this: 1. The view you might have heard before: "Your target market is the market that your business aims to sell to. A niche market is a specialized, smaller market of the target market. Example: If you are selling pet food, people who...
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Closing the sale is often the hardest part of the selling process for one's sales team. "According to Hubspot research, sales representatives say closing is the hardest part of their job, right after prospecting." There are several concrete steps one can take to...
Marketing on social media does not have to be overly cumbersome. Although people think of creating content, and then copying and pasting it from platform to platform, this process can be automated. Social media automation tools like Buffer and Hootsuite can help you...
"Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its field," says Kayla Matthews. The...
During the COVID-19 | Coronavirus lockdowns it became clear to many businesses that they will have to use the Internet much more, from now, on to drive leads and new clients to their website. Read here how you can drive visitors to your website using a new channel. As...
“How To Get A Pipeline Of Exclusive Business Leads Online, Without The Cost Of Exhibiting At Trade Shows Or Attending Conferences.” Use the 7 Steps outlined below, to build your own system to get new clients online, using LinkedIn. Dear Entrepreneur, Business Founder,...
AI Benefits Sales Professionals In Different Ways The productivity of AI increases because of AI’s ability to interpret data, which helps automate workflows. AI methods help salespeople collect data to better get to know their customers. This gives those salespeople...
Gates Foundation Adds Investments In Vaccine For Coronavirus | COVID-19 In a recent interview, Bill Gates admitted to essentially betting on many sides of a “winner-take-all” vaccines strategy, in an effort to ensure an easier ramp-up of production in case one of them...
Social media might have already been a part of your marketing strategy but because of the Coronavirus lockdown it has been next to impossible to socialize in person and socializing on social media, digitally, has become even more important for everyone. That includes...
The Coronavirus is hitting us hard: too many people are dying and the economy is grinding to almost a halt. What can you do until we get the 'go' again and things start to look better? Syed Balkhi, CEO at OptinMonster says: "Organic growth is the best way to build...
'Cryptocurrencies' use a distributed ledger technology known as the blockchain and the blockchain has, unknown to many, become an integral part of our lives. Blockchains act as decentralized systems for recording and documenting transactions that take place involving...
Brian Finnerty, a VP at Demandbase, says the biggest challenge B2B marketers have to deal with is diminishing returns from traditional demand gen. A solution is to target your best-fit accounts. Technology can help. Use it for real-time alerts to the sales team when a...
One thing that we aren't able to lack in the (marketing) world is empathy, especially in the current situation. It is not enough trying to sell something because you believe that it is great. B2B buyers want empathy, not empty promises "True brand empathy is different...
Application funnels are a good way to qualify leads and see if you have the right clients for your product or service. An application funnel is simply a form that clients will fill out to see if they qualify for a product before you make them an order. The easiest way...
If you are a business owner, there are probably a few things you want to know about marketing automation. First, it will save you time and allow your employees to work on other things. It's also cost-effective as these programs that automate do not cost a ton and...
One of the important things that you can do is develop a genuine relationship with your web developer and really try to understand their role and get to know them. You need to gain their trust and you also need to learn from them as well. You can learn from your...
Gartner says: "CIOs should implement short-term strategies to minimize business disruptions resulting from the implementation of travel restrictions and quarantine measures to contain the spread of the coronavirus." What are possible short-term strategies? The...
If you are a small business, here are some marketing trends you should be adopting in 2020. First, create #shoppable posts so that you can limit the number of clicks needed to make a sale. #InteractiveContent is important because it allows for a more engaging...