FAQ ‘LEADS CAPTURE SYSTEM

an A-M-I Automation Solution

Below please find questions and answers about the Lead Capture System and Service.

All: Who Else Wants Hundreds of Leads Over The Internet?

A new cutting-edge, AI powered, Lead Generation System delivers to businesses what they have been looking for.

Attracting potential clients in Google’s organic listings, almost on autopilot,

with thousands (!) of specific, highly converting search-terms,

at a low investment and two zero risk guarantees.

 

 

Built externally, you only need an opt-in or product website page

  • 3 Months Trial, no long-term commitments
  • Low ‘flat-fee’ investment,
  • Money-back guarantee
  • If goals are not reached within time period.

 

  • No programming or time needed
  • Almost all done externally
  • Potential clients arrive ‘automagically’.

 

 

Background Information:

We build websites with literally thousands of pages

whereas each page being optimized for one specific and highly converting search-term.

Search-terms used by potential clients who have done their research already and who are ready to take action.

 

lead generation from organic listings 

So called ‘long-tail’ search-terms, instead of mainstream keywords, such as secure text messaging for healthcare’,  ‘secure messaging for healthcare’,  ‘secure messaging office add-in’, etc instead of just ‘messaging‘.          

 

When the pages we built, get clicked in the organic listings of the Google, Bing etc. search pages, potential clients get directed – via our sites – to your website.

leads directed to client's website

 

When they get to one of our sites, they get instantly re-directed to your website, by clicking the ‘I am not a robot’ captcha image. They don’t get to see any content on our sites as our sites are built for the search engine bots: to get our pages indexed and to show up in the organic search listings.

 

Paying for Google Adwords and a budget of $1,000 you could, paying for the term ‘secure text messaging for healthcare’ get 38 clicks per month.

With our ground-breaking lead generation system you could potentially get hundreds and more potential clients coming to your website as we (currently) do not charge per click or lead.

Instead, only a low, potentially highly profitable investment is needed per month and you can cancel any time, should you have received enough leads to work with.

 Organic Lead Generation

This is what you would pay for Google Ads:

 

Keyword                                                          Cost-per-Click

secure text messaging in healthcare           $27.88

secure text messaging for healthcare         $15.30

secure messaging office add-in                   $16.47 

  • With Google Adwords, targeting ‘secure text messaging in healthcare’, you could get about 36 clicks, for a budget of $1,000 per month.
  • With Google Adwords, targeting ‘secure text messaging for healthcare’, you could get about 65 clicks, for a budget of $1,000 per month.
  • With the Leads Capture system (LCS) you could target both seach-terms, ‘secure text messaging in healthcare’, as well as  ‘secure text messaging for healthcare’, plus thousands search-terms more and receive an unlimited number of clicks, for a budgte of $1,000 per month.

 

To receive hundreds and thousands of leads to your website choose our ground-breaking Lead Capture Service (LCS) launch offer:

– Unlimited number of lead clicks to your business | website

– 3 Months Pilot

– At least 3 times more clicks than with Google Adwords over 3 months pilot project

– Leads Traffic increase by at least 28% over 6 months

– Money-Back Guarantee

– Leads Campaign customization for niche, region, language

– No time or programming needed on client side

 

Lead Generation - Key Benefits

 

(Pls check whether launch slots for LCS are still available.)

 

Here is a brief video about how leads get re-directed from Google, Bing etc., via the sites we built, to your website:

  1. External website: an organic search listing gets clicked, the lead gets directed to one of the site we built
  2. External: the lead sees the captcha “I’m not a robot” on the page
  3. External: the leads clicks the captcha image and gets re-directed to the client’s website
  4. Client website: the lead lands on the client’s landing page (website) and opts in onto the email list.

See http://take.ms/WyeWd

 

Please see a proposal for the Lead Capture Service (LCS) here, should you be interested in receiving leads for your business.

 

* If you want to get business leads from social media and a system paying for itself and more, we can help. In social media, you need to publish consistently to attract attention from possible new clients and customers. We all know that we need to publish but most of us do not have the time to write articles every day. We do! We publish almost daily for clients in various industry sectors, attract new clients and expand the reach of their brand online.  Learn more.

 

All: Who is this Lead CAPTURE System for?

The ‘Leads Capture System’ (LCS) is for everyone who wants to increase their number of quality leads, grow their business consistently and predictably, makes sales already and enjoys a turnover of $100K or greater per year with a decent product or service.

This is for you if

  • you tried Google Adwords
  • if you tried to buy lists of leads and got cold, dated and incorrect information, from people who had been contacted several times before – by competitors!
  • you own or run a business that gets ignored on the Internet
  • you want a solution to get a continuous stream of exclusive, quality, up-to-date leads

This is for you if you want an automated lead generation system, that

  • makes money for you with potential clients who want a solution to their ‘problem’ and who are searching for it Now, on Google, Bing, etc.
  • is always-on, 24/7, fully automated
  • is a brand-new, AI powered and proven by our beta-testers
  • is a system that pays for itself and much more – in new, higher margin revenue 

This lead generation system can help to substantially grow your traffic, revenue and ROI.

 

Who is LCS not for?

Anyone who doesn’t want to grow their business, doesn’t have a marketing budget or offers products or services in pharma, ‘adult’, arms, hate or violence niches.

  • Sorry, this is not for you if
    • you don’t have a real product
    • you’re not making any sales yet
    • your annual online revenue isn’t at least $100k/yr
    • you won’t be able to commit to a 3 months Lead Capture System pilot project

* If you want to get business leads from social media and a system paying for itself and more, we can help. In social media, you need to publish consistently to attract attention from possible new clients and customers. We all know that we need to publish but most of us do not have the time to write articles every day. We do! We publish almost daily for clients in various industry sectors, attract new clients and expand the reach of their brand online.  Learn more.

 

Amortisation: How long will it take for the Leads Driver System to pay for itself?

Measuring the contribution that a given marketing program – here ‘LCS’ – has on revenue and profits is the holy grail of marketing measurement.

As a result, the most common question marketers ask is, “did THIS program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?”

The ‘LCS’ ROI largely depends on what you measure:

The Leads Capture System (LCS) drives results in search directly. Plus LCS will have an indirect beneficial influence on Google Adwords as well. So to measure the benefits of LCS, you have the choice of whether to include indirect benefits, too.

If you are looking only at the “last click” as your measure to ascertain the value of your marketing, you probably will make some bad choices …

A disadvantage of first and last touch attribution is that today’s marketing investments may not pay off for quite some time, so the ROI of your current Marketing programs remain in limbo.

Approaches to Marketing ROI measurements that do not properly account for the time-to-investment payoff can lead to decisions that bias towards short-term gains over building true long-term value. This applies across all industries, but its impact is especially acute in companies with considered-purchase products and long revenue cycles.

The money you invest today will have an uncertain impact at an uncertain point in the future.  Last month’s trade show may deliver results next month or perhaps not for two years.

[However, even if it’s not easy to measure ROI correctly, you should still use it – we certainly do and can show you how it’s done in our Lead Capture System and Service. This will already put you above some of your competition:]

According to The Lenskold Group / eMedia Lead Generation Marketing ROI Study, almost 2/3 of companies use either no tracking or basic single attribution.

Measuring ROI

Marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale.  Whether or not this is the right number (we see signs that numbers go up), the principle shows an element of truth: every marketer knows it takes multiple touches to create a customer.  This fact makes it difficult to allocate revenue to any specific touch.” says Marketo’s Jon Miller.

Therefore, you should be looking at assisted conversions and the model comparison tool in Google Analytics.

It’s also important to be sensitive to the look-back period and the kinds of conversions you are tracking. For example, the very first success metric LCS will grow is the size of your top-of-funnel audience.

This is not initially equitable to a monetary value because you will not be starting with a fully fledged funnel. But once your funnel is completed and running for some time, you can compute the net future value of your funnel from analytics data.

Once you do that, your funnel metrics become reliable predictors of future revenue growth.

So, when first starting out, you will see improvements in funnel metrics–many of them in just the first few weeks–but you will not yet have the downstream data required to assign numeric values to those metrics.

Depending on your Avatar’s typical buying cycle, it might take 3 months, or it might take 6 months, – see Jon Miller’s “tyranny of time” – to start accumulating top-to-bottom metrics. However, long before that – certainly in the first 3 months – you will have hard evidence that the system is working to fill up your funnel.

Want to get leads? We publish for you – daily!  Learn more.

 

Background: Google Organic Leads or Paid Advertising?

Getting clients over the Internet becomes more and more difficult as costs to get exclusive, quality leads increase day by day.

As the main options of advertising and ranking for keywords become increasingly difficult, what can be done to attract potential clients, to a website effectively?

 

Here is something you could do, too: instead trying to get traffic through the main keywords, such as ‘investments‘ or ‘weight-loss‘ that are difficult and expensive to rank for, we are using specific, highly converting search terms to get leads to our client’s website and to become their customers.

  • So, instead of ‘investments’ we might be using ‘low risk investments’, etc.
  • instead of ‘weight-loss’, we might be using ‘weight-loss group Los Angeles’, ‘weight-loss group for actors Los Angeles’, etc.
  • instead of ‘mobile messaging’, we might use ‘secure mobile messaging’, ‘secure messaging for healthcare’, ‘secure messaging in healthcare’, etc.

Why would we use these kind of search-terms, as everyone knows they enjoy less searches than the main keywords?

Simply because these specific, so-called ‘long-tail’ keywords have, besides the much lower competition and less cost, another BIG advantage:

These terms get used by people who are right now actively searching for a solution and in most cases, these people know much better what they want: when people are using specific search terms and we get them to come to your website, they are more likely to convert.

You easily see this for yourself: just use any keyword tool, such as e.g. Ubersuggest and see the results for your desired keywords.

For example, let’s briefly look at the ‘messaging‘ niche: it’s hot and very much sought after, as you can see below: 13.6 million searches per month. That’s a lot.

Organic Lead Generation

Read more …

 

Lead Generation - Key Benefits

Quick SUMMARY of what you will get and be able to achieve:

  • Exclusive Real-Time Leads
  • Qualified Leads
  • Higher Conversion Rates than traditional SEO
  • Higher Margins and Profitability than PPC (Google Adwords)
  • Real-Time Tracking
  • LocalGlobal Focus
  • Success Fees
  • Guaranteed Volume of Leads Traffic
  • AI powered cutting-edge Technology – yet nothing to learn

 

  • Add-on: Sales Funnel Optimization Service
  • Add-on: Advanced, highly profitable Retargeting
  • Add-on: Growing, viral marketing

 Lead Generation - Add-ons

B2B: will this work for B2B?
Yes since it has worked for B2B clients before. For us, it is simpler to do this for B2C companies since it is easier to develop the content for B2Cs. But it does work for B2B, too.

In fact, the longer your sales cycles are, the more lead nurturing your clients need, the more you should be using a professionally automated and continuous content publishing system!

The trust you are building with this kind of lead nurturing is quite different from paying for ads saying “in case you are looking I can do that, too.” …

In B2B one of the questions for us is how we can target your ideal customers or clients at the beginning, the top of the funnel. The rest is leading them through the funnel.

And btw this type of funnel is far more ROI efficient than what most people do with their sales funnels.

Want to get business leads? We publish for you – almost daily!  Learn more here.

 

Cancellation: What happens if I stop running LCS?

Unless you want to stop growing your sales with LCS (the Leads Capture System), you shouldn’t stop using it 😉

However some people do pause or stop indeed since e.g. they have enough leads to work on for some time, they sell the business etc.

Pausing or canceling your account is no problem as we do not have any long-term contracts.

The slight risk you might see is that the price increases in the meantime as you won’t get your previous rates. Additionally, in some industry sectors there is quite some competition for quality leads. Therefore a competitor might take your place when you pause your account.

 

Social Leads Driver

Get more leads for your business. Do you need someone to publish for you, to position your company as a leader in your industry – as THE company to turn to? Getting seen as someone who publishes in the industry continuously – daily, will also increase your conversion rates fast!  Learn more here.

 

Client Names: Why are you not showing any client’s names?

We might share names in the future, as we currently are looking for companies who are willing to publicly share the success achieved with our services.

Contracts: Do you have long-term contracts?

lead generation benefits

We ask that you commit to a 3 months pilot project, since it takes time to build thousands of search-term optimized website pages and to get them indexed and ranked by Google.

After 3 months we usually sit down together, look at what has been achieved so far and you then get to decide whether you want to continue and see real growth. There are no long-term contracts, and you can cancel any month, after the initial 3 months trial period.

However after 3 months we sit down together, look at what has been achieved so far and you get to decide whether you want to continue and see real growth.

There are no long-term contracts, and you can cancel any month, after the initial 3 months trial period.

Cost: What are the Costs involved in Lead Generation?

50% of leads are qualified but not yet ready to buy. (Gleanster Research)

Before we answer the question about what the costs of lead generation and marketing are, let me emphasize the following.

One of the most important things to get clear on what your content marketing campaign goals are.

By understanding your goals first, you can better understand the scope and cost of a content marketing campaign.

There are several content marketing goals that could possibly apply to your business:

  • build brand awareness,
  • grow traffic to your website,
  • increase leads, or
  • boost online sales.

Tailoring your campaign to meet and exceed your goals will drive the metrics you track and the baseline to measuring results.

Because content will explode in the coming years, and the years thereafter, it’s critical to develop a content marketing budget.

This is often easier said than done, though. Larger companies might have a tough time securing executive buy-in for a content marketing budget, while smaller businesses might believe that content is an overnight ROI producer, and too early slash the budget when that dream doesn’t come true fast enough.

Marketers who want to succeed with content marketing need to take a strategic and intentional approach to the structure, contents, and time frame of their content marketing budget. By considering variables like content goals, target audiences, distribution methods, and more, a functional and long-lasting content budget can be set up to guide your content strategy in the coming year.

 

Cost of Lead Generation

Now let’s answer your question about the usual costs involved in generating leads for your business.

In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge.

According Madison Logic’s infographic on a cost of a lead, if you’re looking to reach marketing people you should expect to spend an average of $35 per contact. But in the healthcare sector the average lead cost is $65 a person.

Media Placement/Distribution

Almost every lead generation campaign has some type of media placement or distribution cost associated with it. For instance:

  • if you’re using an in-house email list to generate leads you are likely paying your email marketing service provider on the basis of number of emails sent or number of contacts in your database
  • If you’re doing search engine marketing, you’ll likely be paying a certain amount for each click – the total expense you incur for all clicks would be your cost here

Telemarketing and/or Physical Address List(s)

Often times you’ll be purchasing or renting a list for your acquisition efforts; this is another cost that needs to be included in your calculation. For instance:

  • If you’re renting a third-party list to obtain addresses for a direct marketing campaign, you’ll have the cost of the list as well as the postage cost of the send to take into account
  • You might also rent a telemarketing list

Renting or purchasing an email list here because using a purchased email list is NOT a good idea. Most, if not all, reputable ESPs (including Pinpointe) have a strict policy that only permits sending emails to permission-based contacts. That means no purchased lists, association directories, traded lists or shopping lists – period! And if you send campaigns to Canadian-based emails from a purchased list, you risk getting a $10 million dollar fine by violating the Canadian Anti-Spam Law (CASL).

Source: Pinpointe

 

 

Want more leads for your business at a fraction of your usual investment?
We do the hard work!
Learn more here.

 

Cost: What are the costs per lead?

 

Cost per Lead, by Industry, Hubspot

The media and publishing industries report the lowest cost per lead, at $11–25.

Software, information technology and services, marketing agencies, and financial services companies

all report the highest average cost per lead, at $51-100.

how much should a lead cost

 

DIY: Do you have a course where we can learn how to do this ourselves?

You might want to ask yourself whether you really WANT to do this yourself?

This is not really a one-man-band job. We use a whole team of people to generate those leads, additionally to cutting-edge software.

So far, we have not built a course as things also quite often and we develop software and structures, how we do things further, on a monthly and weekly basis.

Want more leads for your business today? We do the hard work and publish for you – almost daily!
Learn more here.

 

Goals: what are your campaign goals?

One of the most important things to get clear on is this: what are your campaign goals?

lead generation goals 

 

By understanding your goals first and foremost, you can better understand the scope and cost of a potential campaign.

There are many content marketing goals that could possibly apply to your business:

  • build brand awareness,
  • grow traffic to your website,
  • increase leads, or
  • boost online sales.

Tailoring your campaign to meet and exceed your goals will be what ultimately drives the metrics you track and the baseline to measure results against.

Choose the ones that work best for your business and your plans.

What are some goals for your business? Get more leads, increase margins and profitability?
We do the hard work and publish to extend the reach of your brand for you.
Learn more here.

 

Google Ads: Can’t I just Advertise using Google Adwords and get leads that way?

Google Adwords do work, if you know what you are doing and you have deep pockets to pay ads for competitive keywords.

If you only using Google AdWords, it will take the specialist you are paying, a long time to build and optimize AdWords campaigns to get near the volume we are offering. Therefore they will usually not spread the search-terms (keywords) as wide as we do.  

Plus you will pay for each click and that can quickly become rather expensive. With our system, you do not pay for a single click. You simply pay a monthly fee and the volume of leads you get for this small fee, in comparison, is astounding.

Our system to generate leads from organic listings creates more traffic to your website.

Therefore most clients don’t stop simply because they want to scale up traffic and leads, sales and ROI.

They, therefore, re-invest some of their winnings and keep going.

The reason why we are able to far exceed break-even for our clients is that we have some proprietary advantages built into the system. The way we target potential clients and how we use the data, therefore, is what most people don’t know how to do.

Better Value: if you would advertise with Google Adwords for e.g. the keyword ‘secure text messaging for healthcare’, you’d pay ca. $15.30 per click. For a Google Adwords budget of $1,000.- you could get about 65 clicks, no more.

With the Leads Capture System, you could get not only all 70 clicks, you get hundreds more clicks from related search-terms, e.g. for ‘secure text messaging in healthcare’ and many others, since we only charge a flat fee and don’t restrict the number of clicks. Therefore you can get unlimited clicks and leads in any give month.

Search Volume: Over the weeks and months we build websites, each with literally thousands of pages where each page is optimised for a specific search term.
When we build these websites and pages, Google starts indexing them and they show up in Google’s organic search listings.
The sheer number of pages and search-terms we offer, assures that you get enough leads.
You might not even need the kind of traffic volume we can send since the value of your leads is so high that you can increase business with a fraction of that traffic volume.
We build so many of these pages with specific, highly converting search terms that it produces a high volume of leads traffic to your website. It’s the number of pages we build for these search terms that gives you the volume, even if each of these search terms get only a low volume of clicks per month.

This is also the reason why most SEO agencies that offer leads do not suggest these specific, highly converting search terms:
It would take them too much time to build thousands and thousands of pages to get to the volume we offer and they simply can’t build that many optimized pages in a short time.
With our cutting edge solution you will be able to attract  hundreds and even thousands of business leads.
How many? This depends on how often these search terms get used to search and how many leads are clicking through.

Ranking Lag: Compared to PPC, leads will come in numbers to your website after an initial lag time as Google ‘sandboxes’ new websites, meaning it delays their ranking in the search engines. Once our pages start ranking the number of clicks to the client’s website increase fast and continuously.

 

Learn more here.

 

Google Ads: Should I stop my PPC ads (Google adwords) when using the Leads capture System?

If your Google PPC ads are profitable, you can keep them running. You are just adding an additional, highly profitable, income stream by using the Leads Capture System, too.

Guarantee: Can you guarantee that I will get more leads with your lead capture system?

Guaranteed Results: We guarantee to increase the amount of leads traffic coming to your business by at least 28% in six months.

Out of the amount of leads arriving at your website, you should be able to expect industry standard conversion rates around 1% to 3%. (We can help with optimizing conversion rates.)

 lead generation guarantee

Our system builds a predictable system to increase leads for you: for thousands of specific, highly converting search-terms, we create optimized pages. These pages show up in Google’s (and Bing’s etc.) organic search engine listings. 

When people actively looking for a solution for their business problem, click on one of these organic listings, we re-direct them directly to your website. On your website you ideally have an opt-in form and a good lead magnet so people sign up to your email list.

Once they are on your e-mail list, you can prioritize your leads via lead scoring, nurture them with relevant auto-responder messages and convert email subscribers into clients.

Simply put, the more good quality leads we put into your funnel, the more money you make. As with most good sales systems, we can predict the number of sales by the numbers of leads in every stage of the funnel but we cannot guarantee the number of sales you will be making. No-one can. 

Investment: Is it the same fee every month or does it increase?

Your low, monthly investment stays the same, a – predictable fee for the first six months.

lead generation investment

Nevertheless when clients see the benefits, usually after a 3 – 6 months period, a lot of them want to scale up the results. We usually discuss options then and find something that suits you best.

Investment: What are the fees again to have the Lead Capture System running on autopilot?

Your service fee is a little more than $30 per day, $33,33 to be exact.

Now just think about what you usually spend 30 bucks on per day and what kind of return you are getting.

 

lead generation income

Wouldn’t it be worth investing $30 per day or $1,000 per month to get leads that build your business to the point where it might deliver recurring income to you?

The choice is as always your, consume a little less today to get income that pays for your expenses tomorrow.

 

Please email us at info [@] a-m-i-ltd.com for a quote. 

Investment: What is the basic monthly investment?

lead generation investment

Your service fee is a little more than $30 per day, or $1,000 per month for the first six months.

For a bespoke quote please contact us via phone or email info [@] a-m-i-ltd.com.

Looking forward to speaking to you,

Karl zu Ortenburg, A-M-I

Investment options: Is there one plan or can we choose from different options according to what growth level we aim for?

Great question – you can choose whether you want to generate leads only, with the Leads Capture System (LCS) or the Leads Generation System (LGS) or whether you want to add a sales funnel to convert your leads into clients.

lead generation funnel

Plus for LCS and LGS clients we offer Advanced Retargeting (ARE) and Viral Growth Marketing (VGM).

Just let us know if you would like to find out about any of these options. Just send us an email to info[at]a-m-i-ltd.com.

Leads: Can't I just BUY Leads?

 

Buying Lead Lists?

Marketers and salespeople alike want to fill their sales funnel — and they want to fill it quickly. That’s where the temptation to buy leads comes in. Buying sale leads, as opposed to generating them organically, is much easier and takes far less time and effort, despite being more expensive. So why shouldn’t you just buy leads?

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

The messages you send them are therefore unwanted messages, and sending unwanted messages is intrusive, not inviting. (Remember that disruptive call I got when I was trying to eat my spaghetti? That’s how people feel when they receive emails and other messages from people they didn’t ask to hear from.)

If the prospect has never been to your website, indicated an interest in your resources, products, services, or even industry, then you’re interrupting them … plain and simple.

If they never opted in to receive messages from you specifically, then there’s a high likelihood they could flag your messages as spam. This is quite dangerous for you.

Not only does this train their inbox to show only emails they want to see, but it indicates to their email provider which emails to filter out. Once enough people click flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers.

Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them. (Hubspot)

 

Want leads that are ready to act, for your business today, from organic listings in Google and Bing? 
 Learn more here.

 

Lead Generation Campaigns: How do you build lead generation campaigns?

To build a continuous stream of  leads traffic to our clients’ websites, we use cutting edge software, natural and artificial intelligence (natural only sometimes 😉

 

AI lead generation

 

Basically, we build thousands of website pages where each page is optimized for a specific search-term, a so called long-tail keyword.

These thousands of website pages get indexed by Google and subsequently show up on Google, Bing and other search engines.

These pages show up in the organic listings of the search results pages, not the advertising sections. That is also the reason, our listings get more clicks than e.g. Google Adwords ads. Business people usually prefer organic, natural listings to paid ads.

Plus since our listings are based on search-terms that normally consist of 3 to 4 words, these search terms (or keywords) are pretty specific and when people click on these kind of specific listings, they usually have done some research already and want an answer to their questions, a solution to their business problem. 

This is also the reason why these kind of leads convert at far higher rates than those clicking on general keywords. Conversion means they click on the listings in Google and they opt-in on the client’s website.

Now when leads click on those organic listings in the search engines, they come to one of the sites we built, they click on something such as a captcha and get redirected to your website, where they opt in on your landing page.

Plus we grow client’s target audiences, track, measure and optimize lead generation campaigns with split-tests. 

 

Below is a more general article from Hubspot on how to build Lead Generation Campaigns.

Lead Generation Campaigns

In a given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead generation engine?

Use the right lead generation tools.

As you saw in our data, the most successful marketing teams use a formal system to organize and store their leads. That’s where lead generation tools and lead generation software comes in.

How much do you know about the people visiting your website? Do you know their names or their email addresses? How about which pages they visit, how they’re navigating around, and what they do before and after filling out a lead conversion form?

If you don’t know the answers to these questions, then chances are, you’re having a hard time connecting with the people who are visiting your site. But these are questions you should answer — and you can, too, with the right lead generation tools.

There are a few different tools and templates out there that’ll help you create different lead gen assets you can put on your site:

  • CTA Templates: 50+ free, customizable call-to-action (CTA) templates in PowerPoint that you can use to create clickable CTA buttons you can put on your blog, landing pages, and elsewhere on your site
  • HubSpot Marketing Free: A free lead generation software tool from HubSpot that includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you new pop-ups, hello bars, or slide-ins — called “lead flows” — that’ll help you turn website visitors into leads immediately.

slide-in-example.gif

Example of a slide-in lead flow created using HubSpot Marketing Free.

  • Hotjar: A great tool to help you understand what users want, care about, and do on your site using heatmaps, visitor recordings, analyses of your forms, feedback forms and surveys, and more.
  • A form scraping tool that collects submissions on your website’s existing forms, so you can consolidate all your leads into your contacts database regardless of which form visitors submit on your website. If you’re a HubSpot customer, you can create and embed forms using HubSpot. Non-HubSpot customers can use a form creation tool like Contact Form 7, JetPack, or Google Forms, and then use HubSpot Marketing Free’s Collected Forms feature to automatically capture these form submissions and put them in your contacts database.

Create amazing offers for all different stages of the buying cycle.

Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer’s journey might be interested in an informational piece like an ebook or a guide, whereas someone who’s more familiar with your company and are near the bottom of the cycle might be more interested in a free trial or demo. Make sure you’re creating offers for each phase and offering CTAs for these offers throughout your site.

Yes, it takes time to create valuable content that teaches and nurtures your leads down the funnel, but if you don’t offer anything for visitors who aren’t ready to buy, then they may never come back to your website. From checklists to templates to free tools, here are 23 ideas for lead generation content to get you started.

If you want to take personalization a step further for a higher conversion rate, try using smart CTAs on your webpages and blog posts. Smart CTAs are CTAs that detect where that person is in the buying cycle — whether they’re a new visitor, a lead, or a customer — and change accordingly. Personalized CTAs convert a whopping 42% more visitors than basic calls-to-action.

Link your CTA to a dedicated landing page.

This may seem obvious to some of you, but you’d be surprised how many marketers don’t create dedicated landing pages for their offers. CTAs are meant to send visitors to a dedicated landing page where they receive a specific offer.

Don’t use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that’s relevant to what they are looking for, whether it’s a feature-specific landing page for your product, or something else. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

If you want to learn more about how to build and promote high-converting landing pages, then download our ebook on optimizing landing pages for conversions.

Use social media strategically.

While marketers typically think of social media as best for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation. The key is using social media strategically for lead gen.

How do you do that? Start by regularly posting links to your Facebook, Twitter, LinkedIn, and other social media posts directly to the landing pages of high-performing offers. Make sure you make it clear to visitors that you’re sending them to a landing page, though. That way, you’re setting expectations fairly. Here’s an example from one of our Facebook posts:

 

 

 

 

You can also do a lead generation analysis of your blog to figure out which posts generate the most leads, and then make a point of regularly linking posts to them, too.

Another way to generate leads from social media? Run a contest. They’re fun and engaging for your followers, and they can also teach you a ton about them. It’s a win-win. Read our step-by-step guide for growing your email list using social media contests here, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.

Finally, take advantage of the lead gen opportunities each social media platform already gives you. For example, Facebook has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website. Here’s an example from Canva’s Facebook Page:

canva-facebook-lead-gen-button.png

Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet — without having to leave Twitter. A user’s name, email address, and Twitter username are automatically pulled into the Card, and all they have to do is click “Submit” to become a lead. (HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here.)

If you’re looking for more lead generation tips for social media, here are lead gen tips for Facebook and here are lead gen tips for Twitter.

There you have it, folks. Now that you know more about how to generate leads for your business, we recommend you try HubSpot’s free lead generation tool. Use it to add simple conversion assets to your site (or scrape your existing forms), and then learn more about your site visitors and what content prompts them to convert.

The basics we’ve gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you’re handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

 

Want more leads for your business today? We do the hard work and publish for you – almost daily!
Learn more here.

 

Lead Generation per Month: How many leads get generated by other companies per month?

Basically, we create a growing stream of leads.

Growing because it takes time to build thousands of website pages, with each page optimized for a long-term search term. Then to get those pages indexed and ranked by Google, Bing, etc. in the listing of their search results pages.

Unsurprisingly, the more revenue a company has, the more leads they generate.

The differences are most drastic at the highest and lowest end of the spectrum: 82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month, whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.leads per month by revenue

Leads per Month

We found that, in general, 58% of companies generated 500 leads per month or fewer and 71% generate 1,000 or fewer.

However, as we saw previously, the companies having the most success are also the ones generating the most leads.

Here’s how the data broke down by company size:

lead per month by company size

 

(Hubspot)

Want more leads for your business today? We do the hard work and publish for you – almost daily!
Learn more here.

 

Languages: Will this work in foreign languages?

Yes, absolutely, our Lead Capture System (LCS) works in all major languages, even Asian and Arabic.

We are able to attract leads to our client’s websites that search in their own, local language and are happy to sign up on a website in English, as most people speak English these days.

lead generation in foreign languages

‘Option 1’ just means that LCS is one option of the different lead generation and marketing automation services, we offer. For most companies it is the option they start with.

 

Links: Can’t I just buy some links and get ranked?

You could, BUT the risks of getting penalized by the search engines are not worth it: Link buying used to work a couple of years ago but Google got much smarter over the years.

Today link building – as most people know it – just sucks. Even the people who do it for a living hate doing it. There’s too much manual labor involved, and no matter how many cool little tricks you might learn over the years, the costs are going up.

“Build a Brand, with Content for your Audience and profitable, NATURAL Links will come. That is a fact!”

lead generation links

One client dubbed the system a ‘relationship building system’ in disguise and yes that is what we essentially do. We build relationships, trust and a brand to last.

 

Do you want more leads for your business? We do the hard work and publish for you – almost daily!
Learn more here.

 

Local: Will this system work for local customers and clients, too?

Yes it will and we are offering a different service that is designed especially for businesses with primarily local clientèle.

lead generation in foreign languages

As it doesn’t make sense, from an SEO point of view, to display 50 different local pages on your website, especially if you don’t have distinctively different content, we suggest setting up local microsites, e.g. ‘flower shop Atlanta’, or even ‘flower shop Downtown Atlanta’ as external, separate local sites.

This also makes sure that clients won’t get any SEO penalties. Remember, Google doesn’t like ‘duplicate’ content on your website at all and local pages that just have a different name of city but otherwise the same text, might get taxed by Google as such duplicate content.

However, there is no risk involved if we set up these local microsites externally as 3rd party websites that point to an offer page on your main website.

One of the advantages of these local microsites is that through the proprietary process and setup we use, we get these local sites to rank pretty quickly.

So your potential customers will see your offer when they search online and get to your website, if they click on your listing in the search results.

Since these local microsites usually get listed pretty high up, sometimes above all other listings, there is a great chance that your listing will get the click, the potential customer will get to your site and see your offer. 

Do you want more local customers for your business? We do the work for you and publish – almost daily – for you!  Learn more here.

 

Niches: What type of business or service will the lead generation system not work for?
In general, this Lead Generation System works for most businesses.

However we can’t help you much with an ‘escort service in Las Vegas’, other ‘adult services’, the arms trade, hate or violence promoting material. I hope that’s understandable.

Niches: will this lead generation system work in all niches?
Yes, probably. Best is to explain to us what you do, just send us an email to [email protected]
PBN: Can’t I use PBNs instead?
 Some years ago when Michael Campbell invented PBNs (private blog networks), they worked great but do not work that much anymore today. Google simply just doesn’t like these kind of link networks and has become pretty efficient in finding all participants in PBNs, giving them all a good penalty. Some disappeared from search results for good and their business with them.

When you buy links, that is what essentially you buy into: a ‘private’ network of blogs.

However most of these networks aren’t really private and Google penalizes participants in PBNs. PBNs and their links have a rather short shelf life and are not worth the risk anymore.

It just makes much more sense to build your audience – all above the board – to get you business for a long time, without the worries and risk of getting shut down any minute. Plus building your audience is much cheaper in the long run!

Building your audience also builds your brand, a business for the long run or a business you can sell should you ever wish to do so.

PRODUCT: I have a pretty 'boring' product, can I use the Leads CAPTURE System for this?

Yes, you can.

 

Want more leads for your business now? We do the hard work and publish for you – almost daily!
Learn more here.

 

Purpose: Why do you offer this ‘Leads CAPTURE SYSTEM’?

Mostly because we understand that people want help with generating leads. Leads are the life blood of any business. No leads – no business.

The ‘Leads Capture System’ is a system that generates and drives leads to your offer on your website. The lead generation part is based on SEO (search engine optimization) simply because SEO enjoys a high ROI, much higher than most other lead generation, ranking, traffic, advertising methods. 

Should that ever change, then we will let you know and offer you ‘the new service’. Currently, we believe, there is no other service with a higher ROI.

Ranking: How do you rank my keywords?

With the Business Leads Capture system we really work on a different question which is: How do get traffic that converts?Search is just one way of achieving that.

Rankings: Will I see high rankings in the first three months?

We do not need high rankings for the Leads Capture System to work.

We focus on so called ‘long-tail keywords’ which are specific search-terms, usually consisting of 3 to 4 words.

Organic Lead Generation

As these search terms are far more specific than the main stream keywords everyone else uses, our pages rank rather swiftly.  

What we offer is traffic that converts and yes, you most probably will see results, e.g. leads traffic to your website and optins on your site, too.

More leads for your business! We do the hard work and publish for you – almost daily!
Learn more here.

Refund: What is the refund period?

You can cancel any time after the 3 months pilot project.

Please understand although we are pretty fast when it comes to building hundreds, even thousands of pages, Google still takes its time to index and rank the pages we built. 

We are using some cutting-edge technology to ‘convince’ Google to index and rank our pages far more quickly than usual, we can only do this to an extend. So it does take some time until our pages show up on the search engines ‘in droves’. But when they do, traffic builds considerably, leaving any Google Adwords program in the dust. 

See the chart on the right side of the slide below. LCS leads traffic in blue rises with a slight lag to Google’s PPC advertising but after some time you get far more clicks and leads to your business than any paid advertising program will ever allow you to. 

Organic Lead Generation

 

Results: For how long has your system been used to run these kind of lead generation and conversion campaigns?

This ‘Leads Capture System (LCS)’ is one of our newest programs. It has, so far, only been tested for a longer period by our beta testers. Clients have now started to use the system and we will report about results in due course.

Clients usually start with a 3 months pilot project, to see whether they like the leads they are getting. Usually clients proceed from the 3 months pilot to an extended period of 6 months, which is covered by our money-back guarantee, should clients not get at least the 28% increase in leads traffic we have seen is possible.

Cost of Lead Generation

The Lead Capture System (LCS) will be updated and improved, over the coming weeks and months as we believe in constant improvement and are keeping up with Google’s algorithm changes.

Retargeting: What is your Advanced Retargeting Program, that you offer for LCS clients?

One of the most difficult tasks in advertising is identifying which group of potential customers to target.

lead generation with retargeting

Retargeting takes the guesswork out of targeting. It lets you target customers that have already visited your website and have shown enough interest in your products or services. So really, it’s more why not advertise to potential customers who have already taken the step to visit your website.

Remember you already spent money to get these visitors to your site and if they leave without getting retargeted, your investment will be lost, as the majority of those who leave your website will not come back without ‘reminding’ them about your site, products, and services.

You can easily see for yourself how much of your investment you are losing every day (without retargeting), simply by checking your so-called ‘bounce rate’ in Google Analytics.

Current statistics show that 3 out of 4 consumers now notice retargeted Ads, with one in five marketers now having a dedicated budget for retargeting:

  • Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98% – AdRoll
  • Retargeting also increases your brand awareness and reach as ads will be constantly displayed to interested web visitors.
  • Retargeting ads are associated with high click-through rates and increased conversions.
  • Repeat customers at very low-cost; either cost per click or cost per page view.
  • 46% of Search Engine Marketing (SEM) professionals believe retargeting is the most underutilized online marketing strategy.
  • In a study that evaluated various strategies in terms of the average lift in search activity generated for an advertised brand, retargeting represented the highest lift in trademark search behavior at 1,046 percent.
  • Thirty percent of consumers have a positive or very positive reaction to retargeted ads, vs. 11 percent who feel negatively about them. The greatest percentage, though—59 percent—had a neutral reaction.
  • Among primary site retargeting goals are increasing brand revenue and acquiring new customers (at 33 percent each), with additional focus on increasing both site engagement (16 percent) and increasing brand awareness (12 percent).
  • Significantly, marketers are more likely (+15 percentage points) to use site retargeting to acquire customers.
  • Retargeting can boost ad response up to 400%.
  • 46% percent of search engine marketing professionals believe retargeting is the most underused online marketing technology.
  • E-mail retargeting CTRs and conversion rates are anywhere from 3% to 5% higher with upsells, as compared to standard site retargeting.
  • Online consumers are open to receiving behaviorally retargeting ads. While the majority of consumers (60%) remain neutral about the topic of retargeting ads, 25 percent enjoy them because they remind them of what they were looking at previously.
  • Being drawn to products in advertisements is the most commonly noted reason consumers gave for clicking on a retargeted ad (37%).
  • Consumers also said retargeted ads are a convenient way to visit a Web site users already intended to visit (28%) and for desiring more information on the product in the ad (21%).
  • CPG company Kimberly-Clark relies on retargeting, saying it is seeing 50% to 60% higher conversion rates among consumers who have been retargeted.
  • The average click-through rate for display ads is 0.07%, and the average click-through for retargeted ads is about 0.7%.
  • Website visitors who are retargeted with display ads are 70% more likely to convert on your Web site.
  • When looking at more than 1 billion impressions from 547 advertisers running retargeting campaigns on FBX’s right-hand side, FBX News Feed, and standard Web retargeting, after just one month FBX News Feed accounted for 15% of clicks, despite having just 0.5% of the total ad impressions.
  • Click-through conversion rates for retargeted FBX ads were slightly lower at 9% under Web retargeting and 16% lower than right-hand side conversion rates.

 

Retargeting‘: as you know, basic retargeting (also called remarketing) simply works. 49% of the world’s biggest brands and 68% of marketing agencies devote specific budgets to retargeting.

Why?

Because it is so effective.

Your retargeted visitors are 70% (!) more likely to convert to clients than one-time visitors to your site.

Most other companies with unlimited budgets and expensive ad designers only convert 2% of first time visitors with paid advertising, such as Google Adwords.

The fact is that when prospects visit your website for the first time, they need to see your message several times before they buy from you:

“The ‘Rule Of Seven’ states prospective buyers need to come across an advertise

Read More about Advanced Retargeting

Get more leads for your business! We do the work and publish for you – almost daily!
Learn more here.

 

Retargeting image credit: Imatrix.com

Search-Terms: What kind of search-terms can we rank for using the Lead Capture System (LCS)?

The pages we build rank for specific, highly converting search-terms. The search-terms or ‘long-tail’ keywords we optimize thousands of pages for, get used by prospects that are currently searching for a solution for their questions. 

And when someone clicks on one of these terms, they usually have done some of their research already and therefore are ready to act in most cases.

How it works is that you will rank for long-tail search-terms first, Highly specific terms that convert well but since they are so specific, usually do not show that much search volume. Then your pages will rank for mid-tail search-terms (keywords) and after that for short-tails. Short-tail terms enjoy more search volume but also greater competition and usually don’t convert that well since they are less specific.

Because we understand and use AI (Artificial Intelligence) techniques for search (SEO), we are able to rank you for an extensive group of search-terms.

However the more important questions in that context are, do these search-terms get traffic and does the traffic from these search-terms convert traffic into customers for you? For us it’s not so much about what ranks, it really is about what gets traffic and what sells!

Some long-tails will just work better than others but we simply cannot tell without testing this in your market, with your products or services and your competition. Anyone who is giving you specific numbers before even starting a project with you, won’t be able to give you the entire picture.

That is one of the reasons why we ask for at least a three months ‘trial’ period. This gives us enough time to set up content marketing campaigns for you, it gives your most interested prospects enough time to see various pieces of content from you and to visit your website and it gives you enough time to see the first results or at least the trend of how leads traffic to your site is increasing

One more remark on the subject of knowing upfront: why getting started and testing different pieces of content with your potential customers is so important is that we simply can’t know what kind of content your ideal customers like best.

Yes, we do extensive market research about your market, ideal clients and what is called the ‘customer avatar’ and have quite some experience from over 9 years of working with clients on exactly that matter.

So we make informed decisions and understand how to use a mix of content, to find out what your ideal clients respond to but only with actively publishing to your market and testing different parameters and pieces of content we can truly know what works for you.

The most important part here is analytics, which tells us and you what has worked best, and has converted traffic to customers at the highest rate. And you might get surprised what worked because it’s often not what you think… This will give you important feedback that you can (and should) use in all of your marketing.

The chain of events is publishing, analytics, getting engagement, analytics, finding buying intent, analytics, conversion.

 

Want more leads for your business, without becoming an expert in search engine optimization?
We do the hard work and publish for you – almost daily!
Learn more here.

 

Sign-up: Where do I sign up for the Lead Capture System?

You can sign up for ‘Leads Capture System’, on this page:

https://marketing-automation.a-m-i-ltd.com/…

Please note that after you clicked the ‘Learn More’ button on the page, we show you a couple of questions to get to know your business. I would be grateful if you could briefly answer these questions.

Thank you.

Once we have received your questionnaire, we will get in touch with you via e-mail to arrange for your free telephone consultation with one of our team members. (S)he will explain how to get started.

Looking forward to creating and publish your content, thus increasing the reach of your brand, sales, and ROI

Karl zu Ortenburg

CEO A-M-I

 

Solution: Is there an easier way, a 'one button' solution?

It’s normal that, if you haven’t used a lead generation’ system before, this is all a bit unfamiliar but every journey starts with a first step.

The next steps become clearer when you are moving forward. I sometimes use the image of moving through fog: you can only ever see that far and to see farther, you need to move forward until at one point the fog lifts and the journey becomes easier. After some time the sun might even show up, making your journey delightful.

It really is not that difficult at all once you learn how. It’s also very time efficient! Most of it we do anyway: we set up the Leads Capture System and manage it for you. We always tell you how things are coming along and we have a look together at the current state, so you can see for yourself.

If you want to, you can get started with the basic LCS version and upgrade later on. We want you to feel entirely comfortable with the system and are happy to answer the questions you have.

We fully understand that is not easy to make the leap if you do not fully, 100%, understand how everything works.

Take your time, then get started with the basic LCS version, since it is FAR better to do something than to do nothing 😉

Support: What If I need Help?
First of all, you shouldn’t be needing any support since we set up and manage the lead generation system for you and we have monthly meetings (online) where we look at everything there is to discuss.

But we also have a layered support system  to help you out in most situations.

We have a support email ([email protected]) and live chat staffed by the people on our team that run the system for clients. This channel will get escalated to a key account manager if required.

Want more technical help? You can always buy an hour of time to either get advice or get a custom implementation done for you. The charge is modest and there’s even a discount if you pre-purchase
a block of hours.

Results Tracking

Tracking Progress: We will give you direct access to our tracking account for your project, so you will be able to see in real time how leads traffic is developing over the weeks and months.

 

Videos: Can we use videos in the Lead Capture System?

Absolutely, if you already have videos, that’s great and we can use them as that is where the search traffic is going to go.  Video is the fast-growing content of all as you can see below: Video Content growing fast

Source: Inc.com

Do you want more leads for your business? We do the hard work and (video) publish for you – almost daily! Learn more here.

What Else: Is the 'Leads Capture System' all I need?

That really depends on how fast you want to grow.

It’s important to get started driving leads to your website, business and offer pages with the Leads Capture System (LCS). Then there may be other things you want to add depending on your business.

Whatever you do, you will find that LCS provides a set of foundations that makes all your other marketing work better. On the other hand, it might really be all you need! There are customers doing affiliate and information products who are quite successful by just using LCS.

White Label: Can you provide your service on a ‘white label’ base?
We have done so occasionally, please email [email protected] and let us know your thoughts. The main question here would be whether you want to expose us as a vendor or not. In many cases we work with the consultant only, the consultant works with the client. In other cases the consultant has formed an introduction to us and we took it from there as a white label service, or a sub-contractor.
Why You: Why should we buy your lead generation and conversion service and not someone else's?
It really is up to you and what you want.

We can only try to answer all of your questions and in the end, you have to decide.

Yes, I know there are a lot of sirens out there trying to lure you to their shores with ‘rich and famous over night’ promises but you might just end up on the cliffs, ship-wrecked and frustrated …

I am not saying you will but if it sounds too good to be true, it probably is (not true).

Building a solid business just takes time, even with some lucky tech start-ups around. However, those are few compared to the 90% (!) of new companies going out of business.

What would I do?

Get as much information as possible, see whether you want to work with the people at your service provider and with everything else being equal go with your gut feeling.

You know, we are here and if we believe we can help you and we have a slot available currently (we might have a waiting list), we happily help you scale your leads, sales and ROI.

Do you want more leads for your business from us? We do the hard work and publish for you – almost daily!  Learn more here.

Note: Ask us any additional questions you might have either via e-mail at [email protected], or on the next webinar or you click this link where we ask you a couple of questions about your business and give you the opportunity to schedule a free call with someone on the team.

More leads for your business? Learn more here.