It isn't a big secret that as social media platforms Twitter has been plagued more than most with some bad press due to a prevalence of spam and bots.

The bot use is actual, as was noted famously during the post-election coverage and it is potentially a problem. Bots aren't people and are not discerning. So, they spread disinformation as often as not. And, as there are a lot of them, they can do it on a large scale. Plus, there are so many of them you can not know if your retweet was a person or a bot.

As a business owner, using Twitter to disseminate information may not be the way to go. But keeping your twitter account active is still smart, business-wise.

It's a good outreach tool for clients and it can give a needed ego-massage to a needy client. So, for the social aspect keep the tweets going. But, think twice before using it as an information dissemination device.

Key Points:

  • How understanding Twitter’s current state can strengthen your business’s marketing strategy
  • Use Twitter for quick, direct customer service interactions and resolutions
  • Focus on sharing video content for higher engagement with your followers
  • Best times to post on Twitter
  • Posting to Twitter with
  • Network with influencers, leads, and potential partners to forge connections
  • How to spot the bots
  • Verified? The rise and fall of the blue checkmark
  • Expand your network
  • Share updates and business information with your audience in real-time

[social_quote duplicate=”yes” align=”default”]” Video has emerged as a leading form of content on Twitter, and consumers are eating it up. “[/social_quote]

Key Takeaways:

  • Marketers are concerned that misinformation can spread fast on platforms like Twitter and seek ways to counteract them.
  • There are a lot of bots on Twitter and these programs can do things like share spam which negatively impact on user experience.
  • Companies like Dove are using Twitter for customer service interaction and resolutions and have reported an increase in positive sentiments from customers.

“Twitter is much different now than it was when it first debuted in 2006. It is important for marketers to understand the network’s evolution as well as its current user ecosystem.”

Image: Kissmetrics

Service: Lead Generation

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