Having the right content and right messaging is crucial to being able to build brand awareness and increase site traffic online. Given that often times content is bound to fail if not properly considered, it is crucial for business owners to develop valuable content strategies. By implementing steps such as leveraging influencers, making posts shareable, and running social media ads against the content, it can provide a much more significant and stable piece of content to drive awareness to your brand.
- Research indicates that content marketers are spending more than fifty percent less than those that utilize other types of marketing, while generating three times as many leads.
- Because of the perceived far better than average roi, many B2B marketers, polled in 2016, has plans to generate more content in 2017.
- If you can leverage your relationships with influencers, you may get them to share your content, or permit quotes from them, thereby shoring up saggy content.
[social_quote duplicate=”yes” align=”default”]”However, even if the long-term trends of your content marketing look positive — you can’t guarantee each individual piece of content will be successful.”[/social_quote]