One of the most helpful methods dealing with buyers is peer research and survey data. Relevant content and immediate lead flow comes from polling customers. Creating an ongoing dialogue with future prospects is a great opportunity for marketers. Making initial contact and opening doors and begin dialogue with future customers is used by companies like Discoverorg through survey programs. Customers are handpicked to provide information you are looking for. The data is owned by you once you create a survey and use fellow business owners like your customers in their personal interests.

Key Takeaways:

  • Providing a survey that is targeted to your audience is an excellent way of contacting and communicating with new customer leads in the B2B market.
  • Surveys provide qualified leads that already have an interest in what you are providing, enabling you to take advantage of the information available.
  • Surveys also provide original data that can be more valuable to you as a marketer than infographics and original content alone.

“Polling your prospects to learn more about them fuels both immediate lead flow and hyper relevant content.”

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