Producing online content that converts into actual clicks and tangible action on the part of viewers requires a detailed knowledge of internet usage habits.

This includes learning to distinguish between Informational, Navigational and Investigative search activity, and tailoring your content accordingly, and using relevant, interesting headlines and visual aids that accurately reflect your content and do not rely on clickbait. Good, succinct, clear writing is an absolute necessity. Perhaps the most important component, however, is a great CTA, or call-to-action, which is where you use your content to get your audience to do something, like clicking a link.

Key Takeaways:

  • 1. Use keywords based on target audience’s search intent
    2. Make your headlines irresistible AND helpful
    3. Improve your writing flow
    4. Include relevant, interesting images to illustrate your points
    5. Show the value immediately
    6. Create an utterly clickable CTA
  • In order to hit your quotas in a more targeted fashion, be sure to use as many optimized keywords as possible.
  • [social_quote duplicate=”yes” align=”default”]When it comes to search intents, the three types are: navigational, informational, and transactional.[/social_quote]
  • Your headlines should be relevant, helpful, and something that the visitor can utilize in order for it to make an impression.

“Searches with investigational intent hover between being informational and transactional in nature. People seek information to research future purchases and services they may want to buy or companies they may want to buy from someday.”

Image: ContentMarketingInstitute
Service: Lead Generation
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