One more thought …
Would you like to publish summaries in YOUR Industry Sector, daily and practically on autopilot?
This time, You would keep potential clients informed about what is going on in their industry sector. Sharing those breaking news in easy-to-scan article summaries would make it easy for your potential clients to stay up-to-date.
Your readers would love saving time like this and, I bet, they would be open to you getting in contact with them.
You know that your sales are in direct correlation to how often you get seen by your prospects …
… and Digital Marketing allows you to ‘show up' daily at a far lower investment than average tradeshow costs of $40,000 and $60,000 for a 20×20 display.
Digital marketing is the way forward as more than half of companies with revenue under $50 million already spend the majority of their marketing dollars online.
And roughly 70 per cent plan to increase the share of the budget devoted to digital marketing over the next two years.
The majority of all businesses report that social media and email marketing have the highest ROI, that's why.
In a recent article on LinkedIn, I mentioned a MarketingSherpa study, citing an average rate of organic traffic-to-leads conversions = 16% and on a HubSpot study, citing an average rate of SEO leads-to-sales conversions = 14.6%.
For comparison print ads and other outbound marketing tactics net in the range of 1.7% …
Paid search to achieve that same traffic would cost many times over what you invest in your content marketing (based on SEMRush data).
Kraft Heinz Company, for example, has shown that its content marketing efforts are driving 4x better ROI than traditional advertising.
You might ask why it is necessary to publish on a regular basis.
Here is why:
“A study by McKinsey & Company reveals consistency is the secret ingredient to making customers happy across their entire journey with your business. Content consistency establishes your credibility, builds your trust, and strengthens your reputation.”
Why should you publish ‘Summaries‘ for your potential clients?
Because your prospects appreciate it that you summarize what's going on in the industry sector, thus saving them a considerable amount of time.
When you publish these summaries, we summarize information about your products and services as well, additionally to summaries about your potential clients.
Including ideal target clients in your stream of industry sector news and publishing this in various places, provides upfront value for the prospect.
This opens the door for you to directly get in contact with a prospect, without much effort and to start a conversation with him or her.
With SEO efforts generating on average, about 10 per cent of website conversions, and SEM/PPC roughly 6 per cent conversions, you can probably imagine that conversion numbers of your article summary campaign might be much higher.
Considering the lifetime value of B2B clients, the ROI of your article summary campaign will most probably be far higher.
After all, the main goal for your content marketing campaign is to get conversations with potential clients rather quickly.
Approaching ideal target clients directly can successfully be done usually after 2 weeks of starting an ‘Industry Sector – Article Summary' campaign.
Interested in Getting Article Summaries, Published Daily, in Your Industry Sector?
Simply let us know via the Contact form below, and we will get back to you.
Karl zu Ortenburg
B2B Lead Generation