Every so often a company will need to perform a major redesign of their web page which requires something the internet marketing world calls website migration.
The goal of this endeavour is to provide the updated web presence with minimal impact to existing and new users. To ensure there is no disruption in traffic the migration should follow a series of steps as part of their plan.
First, maintain all URLs in ensure traffic makes it to the right destination.
Second, if a URL is going to change then install a proper redirect.
Third, while the page may look different make sure the name and description are the same.
Fourth, maintain the same HTML markups.
Fifth, install proper forwarding.
3 Key Takeaways:
- If your customers are having issues finding your website with search engines, it may be beneficial to migrate your site.
- It’s possible to keep the important content, articles, links and SEO of an existing site and move to a new site.
- Keeping data similar across both the old and the new sites is essential to migrating successfully.
“A website migration gives your website a polished look and involves the work of moving links and content from an old website or markups to a new one.”