When embracing the profitable world of SEO managamenet, many business owners tend to just check keyword-associated traffic and prospective competition. While these two things are important, studies are showing that more profit can be made when marketing tactics are employed that align with the buyer’s physical retail journey. If your sales techniques follow the customer through their journey in person, you are more likely to find them being more engaged in your product or service as a result.

Key Takeaways:

  • Many marketing professionals think that SEO is all about traffic, but in reality, it’s about generating revenue.
  • Keywords are important because they drive traffic, however, that doesn’t give them the ability to convert.
  • Content is king, meaning you need better pages if you want the searches to convert into leads and eventually customers.

“I’m going to show you how to side-step this common mistake. You’ll see the ‘missing ingredient’ from your keyword research. And you’ll discover how to not just get traffic, but more leads and customers, too.”

Read more: https://blog.kissmetrics.com/keywords-to-use-for-awareness-consideration-decision/