Marketing Automation Case Studies, Tools and Strategies
Pardot Marketing Automation White Papers and Reports
8 Ways to Unlock Salesforce with Pardot
Published By: Salesforce Pardot Published Date: Sep 09, 2014This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.25 Marketing Automation Tips Straight from Sales
Published By: Salesforce Pardot Published Date: Sep 09, 2014From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!6 Winning Plays for Sales (How to Make Marketing Automation Your MVP)
Published By: Salesforce Pardot Published Date: Sep 09, 2014It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.Pardot + Salesforce Dynamic Duo
Published By: Salesforce Pardot Published Date: Sep 09, 2014Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation.6 Keys to Sales & Marketing Alignment
Published By: Salesforce Pardot Published Date: Sep 09, 2014This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.Learn How to Automate Your Lead Scoring and Nurturing Now
Published By: Pardot Published Date: Mar 06, 2012Download our “Automate Lead Scoring and Nurturing in 4 Easy Steps” white paper to learn how to close more qualified leads, faster.Download Your Inbound Marketing Best Practices Guide Now
Published By: Pardot Published Date: Mar 06, 2012Download our “Inbound Marketing Guide” which contains over 20 pages of valuable information that will help you maximize your inbound marketing efforts.Download Your Marketing Automation Buyer's Guide Now
Published By: Pardot Published Date: Mar 06, 2012Download our “Marketing Automation Buyer's Guide” which contains over 20 pages of valuable information for evaluating a marketing automation solution.A Best Practices Guide to Landing Pages
Published By: Pardot LLC Published Date: Mar 04, 2011Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.5 Steps to Double Your Web Marketing Value
Published By: Pardot LLC Published Date: Mar 04, 2011Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.The Four T's of Effective Email Campaigns
Published By: Pardot LLC Published Date: Jun 09, 2011Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.Lead Scoring and Nurturing in 4 Quick Steps
Published By: Pardot Published Date: Apr 29, 2009How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.4 Reasons You Need a B2B Specific Email Solution
Published By: Pardot Published Date: Apr 29, 2009B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.8 Quick Steps to Double B2B Conversions
Published By: Pardot Published Date: Apr 29, 2009You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.5 Steps to Double Your Web Marketing Value
Published By: Pardot Published Date: Apr 29, 2009Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.Improving Lead Quality in B2B Search Marketing
Published By: Business.com Published Date: Jun 03, 2009Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts – simply and effectively – with this Business.com whitepaper. Download to learn more today!10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide
Published By: Business.com Published Date: Jun 03, 2009Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.Unlocking the B2B Web Analytics ‘Black Box'
Published By: Business.com Published Date: Jun 03, 2009At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Hubspot Marketing Automation White Papers and Reports
- Published By: HubSpot, Inc. Published Date: Jan 31, 2012Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
- Published By: HubSpot, Inc. Published Date: Jun 11, 2010This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
- Published By: HubSpot, Inc. Published Date: Apr 19, 2010HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
- Published By: HubSpot, Inc. Published Date: May 19, 2010MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions – get the answers.
- Published By: Hubspot Published Date: Apr 23, 201367% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
- Published By: Hubspot Published Date: Apr 23, 2013It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
- Published By: Hubspot Published Date: Apr 23, 2013Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
- Published By: Hubspot Published Date: Apr 23, 2013Effective marketing starts with understanding the buyer, but also understanding your competitors. It's important to see where your competitors are succeeding, and where they're failing. Download this guide to help you stay up to speed with what your competitors are doing while staying on track for your own business strategy.
- Published By: Hubspot Published Date: Apr 23, 2013For any company, it's homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the “back” button. Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
- Published By: Hubspot Published Date: Apr 23, 2013What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
Marketo Marketing Automation White Papers and Reports
- Published By: Marketo Published Date: Mar 23, 2015Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
The Definitive Guide to Lead Nurturing
Published By: Marketo Published Date: Aug 02, 2016The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: – Create a lead nurture strategy – Nurture leads across channels – Segment a lead database – Choose appropriate content for each lead nurture track and audience – Get the most value from lead nurturing with testing and optimization – Measure and explain lead nurturing’s return on investment.Customer Marketing: How to Keep Your Customers Coming Back For More
Published By: Marketo Published Date: Aug 02, 2016Download this ebook to learn about the benefits of customer marketing for your organization and how to: – Design a customer marketing strategy – Align your internal teams around your customer – Create content to support your strategy – Develop campaigns at scale – Demonstrate your success with measurement – Optimize campaigns for the future.- Published By: Marketo Published Date: Mar 23, 2015Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
- Published By: Marketo Published Date: Apr 28, 2015Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
- Published By: Marketo Published Date: Jun 26, 2015In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
The Definitive Guide to Mobile Marketing
Published By: Marketo Published Date: Dec 14, 2015In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.Gartner's 2015 Magic Quadrant for CRM Lead Management
Published By: Marketo Published Date: Dec 14, 2015Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.The Definitive Guide to Digital Advertising
Published By: Marketo Published Date: Dec 14, 2015The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.Designing a Marketing Organization for the Digital Age
Published By: Marketo Published Date: Dec 14, 2015A guide for CMOs on designing the marketing organization of the future.Marketo for Enterprise: Overview Demo
Published By: Marketo Published Date: Dec 14, 2015In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.The Energy Industry: Sales and Marketing in a Time of Digital Transformation
Published By: Marketo Published Date: Dec 10, 2014To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.The Rise of the Marketer – Western Europe
Published By: Marketo Published Date: Sep 09, 2015This report reveals how European marketing executives view the future.- Published By: Marketo Published Date: Mar 23, 2015The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016
Published By: Marketo Published Date: Mar 16, 2017Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.- Published By: Marketo Published Date: Mar 23, 2015As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
Jumpstart Revenue Growth with Sales and Marketing Alignment
Published By: Marketo Published Date: Aug 02, 2016Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment – The benefits of sales and marketing alignment and why it is important – How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage – How to structure your organization to promote alignment – How to create service-level agreements.- Published By: Marketo Published Date: Mar 23, 2015In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
ELOQUA MARKETING AUTOMATION WHITE PAPERS AND REPORTS
How to Sell Marketing Automation to Executives
Published By: Eloqua Published Date: Apr 07, 2014You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?Beyond Lead Flow: Enabling Sales Through Marketing Automation
Published By: Eloqua Published Date: Apr 07, 2014Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.MANAGING A SMOOTH MARKETING AUTOMATION SOFTWARE IMPLEMENTATION
Published By: Eloqua Published Date: Apr 07, 2014If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.WHY MARKETING AUTOMATION? AN IT PROFESSIONAL’S GUIDE
Published By: Eloqua Published Date: Apr 07, 2014Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.Targeting (that’s on target)
Published By: Eloqua Published Date: Apr 07, 2014A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
Published By: Eloqua Published Date: Dec 18, 2013Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”Are You Taking Advantage of the Hidden Sales Cycle?
Published By: Eloqua Published Date: Dec 18, 2013It’s not a secret: Your prospects are learning about your products without your help. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” to find out more.Modern Mark: Engagement
Published By: Eloqua Published Date: Dec 18, 2013How do you engage with your audience when they are otherwise engaged?Defining the Modern Marketer: From Real to Ideal
Published By: Eloqua Published Date: Dec 18, 2013Defining the Modern Marketer: From Real to IdealMarketing Automation Simplified
Published By: Eloqua Published Date: Dec 18, 2013It’s the small guide to big ideas to improve your marketing automation expertise.Creating Agility and Velocity:Effective Marketing for Financial Services
Published By: Eloqua Published Date: Dec 17, 2013Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations
Published By: Eloqua Published Date: Dec 17, 2013Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations.Making Momentum Happen: Change Management for Financial Services and Insurance Marketing
Published By: Eloqua Published Date: Dec 17, 2013Making Momentum Happen: Change Management for Financial Services and Insurance Marketing.Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services
Published By: Eloqua Published Date: Dec 17, 2013Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services
Published By: Eloqua Published Date: Dec 17, 2013Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.Spreading the Word: Why Marketing Automation Delivers Results for Financial Services and Insurance
Published By: Eloqua Published Date: Dec 17, 2013There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.How to Widen Your Sales Net With Lead Management
Published By: Eloqua Published Date: Nov 20, 2013Faced with an uncertain economy the manufacturing sector needs to gain newfound momentum. That’s why smart companies are automating lead management in the channel to widen their sales network.Digital Body Language
Published By: Eloqua Published Date: Nov 20, 2013Reading and responding to your prospects’ digital buying behaviorMarketing Automation Simplified : The Small Guide to Big Ideas
Published By: Eloqua Published Date: Nov 20, 2013Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.Digital Body Language
Published By: Eloqua Published Date: Nov 20, 2013Reading and responding to your prospects’ digital buying behavior40 Must See Charts for Modern Marketers
Published By: Eloqua Published Date: Sep 11, 2013Event management and data cleansing rising more sharply than all other automated marketing practices.Grande Guide to Lead Scoring
Published By: Eloqua Published Date: Sep 11, 2013Lead scoring. It’s not voodoo marketing anymoreGrande Guide to Lead Nurturing
Published By: Eloqua Published Date: Sep 11, 2013Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.Grande Guide to B2B Content Marketing
Published By: Eloqua Published Date: Sep 11, 2013Make content king. So your products get the royal treatment.Grande Guide to B2B Content Marketing
Published By: Eloqua Published Date: Aug 02, 2013Make content king. So your products get the royal treatment.Grande Guide to Lead Nurturing
Published By: Eloqua Published Date: Aug 02, 2013Turn tire kickers into customers (and other lead nurturing cliches that actually work).Grande Guide to Lead Scoring
Published By: Eloqua Published Date: Aug 02, 2013Lead scoring. It’s not voodoo marketing anymore.Modern Marketing Report
Published By: Eloqua Published Date: Aug 02, 2013Just how “modern” is your marketing?40 Must See Charts for Modern Marketers
Published By: Eloqua Published Date: Aug 02, 2013Presentation nirvana! 40 Must-See Charts for Modern MarketersMetrics That Matter for B2B Marketers
Published By: Eloqua Published Date: Jun 13, 2012To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.Using Social Media to Generate Leads
Published By: Eloqua Published Date: Jun 13, 2012Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.Beyond Lead Flow – Enabling Sales Through Marketing Automation
Published By: Eloqua Published Date: Jan 19, 2012Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.5 Strategies for Building and Feeding a Marketing Machine
Published By: Eloqua Published Date: Jan 13, 2012Generating predictable revenue requires plans and processes that look beyond lead generation to deal acceleration and targeted marketing throughout the marketing and sales funnels. As most marketing departments are now intimately involved in revenue creation, not only are they driving leads at the top of the sales funnel they are also providing content and market intelligence to keep prospects warm as they advance through the middle and later phases of the funnel.Because of this shifting role, most high growth companies now view their marketing organization as essential to achieving their top line goals. In this white paper we will examine 5 key areas of funnel economics and provide examples of how marketing departments can fuel the sales funnel and have a pronounced effect on how their organizations grow revenue and establish a strong competitive position.Reading Your Buyer's Digital Body Language
Published By: Eloqua Published Date: Jan 13, 2012Over the past several years, the buying cycle for B2B products and services has moved online. Easy access to product information, online content and social media have transformed how companies and individuals research and evaluate prospective solution providers. Buyers are more educated and have greater leverage in the negotiation process, and salespeople get involved the buying process much later than ever before.Pushing Past Send – Ways to get more from Email Marketing
Published By: Eloqua Published Date: Jan 13, 2012Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email – audience targeting, automating marketing tactics, enabling sales and measuring results.The Payoff of Marketing Measurement on Revenue Performance
Published By: Eloqua Published Date: Jan 13, 2012An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.Learn How to Properly Nurture Leads and Build Brand Reputation
Published By: Eloqua Published Date: Jan 13, 2012Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.Are You Properly Safeguarding the Personal information contained in your mailing database?
Published By: Eloqua Published Date: Jan 13, 2012Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.Improve the Collaboration between Sales and Marketing with Lead Scoring
Published By: Eloqua Published Date: Jan 13, 2012Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.Reading Your Buyer's Digital Body Language
Published By: Eloqua Published Date: Sep 28, 2011B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.Pushing Past Send – Ways to get more from Email Marketing
Published By: Eloqua Published Date: Sep 28, 2011Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email – audience targeting, automating marketing tactics, enabling sales and measuring results.The Business Case for Integrated Demand Generation
Published By: Eloqua Published Date: Sep 28, 2011As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.5 Strategies for Building and Feeding a Marketing Machine
Published By: Eloqua Published Date: Sep 28, 2011This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.How to Sell Marketing Automation to Executives
Published By: Eloqua Published Date: Sep 28, 2011This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.Revenue Performance Management: Re-Engineering the Revenue Cycle
Published By: Eloqua Published Date: Sep 28, 2011This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
MICROSOFT DYNAMICS MARKETING AUTOMATION WHITE PAPERS AND REPORTS
CRM & Manufacturing: Working Hand in Glove
Published By: Microsoft Dynamics Published Date: Dec 01, 2015Modern manufacturing requires adapting to a new world where customers are better informed than ever, customer expectations are at an all-time high, and the tiniest of changes around the world can have profound rippling effects on every industry. CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • The challenges facing their sales teams • Why those problems exist • How they are successfully reengineering their teams to overcome those challenges CSO Insights leveraged this data in the whitepaper CRM & Manufacturing: Working Hand in Glove, which clearly outlines how to increase productivity and collaboration so reps can spend more time selling. These insights are more important than ever to manufacturers looking to refine their internal processes, communications, and agility.Measure Your Impact: 5 Key Principles of Analytics Proficiency
Published By: Microsoft Dynamics Published Date: Dec 01, 2015Research from SiriusDecisions proves that data-driven businesses are better able to gain meaningful insights that can improve decision making, increase profitability, and drive innovation. SiriusDecisions has distilled more than 2,000 years of combined practitioner experience into an easy-to-use whitepaper, Measure Your Impact: 5 Key Principles of Analytics Proficiency, which clearly outlines how to assess your company’s analytic capabilities and offers tips on increasing proficiency in five key areas.Your Brand Sux: Turning Social Sentiment Into Opportunity
Published By: Microsoft Dynamics Published Date: Oct 20, 2015For the record, we don't think your brand ’sux‘. In today's social and mobile world, you may encounter negative sentiment at some point during the life of your business. In our latest e-book Your Brand Sux, we focus on how to reap the rewards of customer feedback on social, even if it isn't always positive. Things you'll learn: – Tracking brand sentiment – Tips to improve engagement- Best practices for global brands – And more tips for developing amazing customer experiencesHow to Build a World-Class Sales Organization: With New Data from 2015 Sales Research
Published By: Microsoft Dynamics Published Date: Oct 05, 2015CSO Insights analysts gathered 100+ metrics from 1,500+ sales executives to develop insights on three key areas: • the challenges facing their sales teams • why those problems exist • how they are successfully reengineering their teams to overcome those challenges Based on this data, the whitepaper How to Build a World-Class Sales Organization clearly outlines how to increase productivity and collaboration so reps can spend more time selling.Always Be Closing: An Essential Guide to Sales Featuring Best Practices & Thought Leaders
Published By: Microsoft Dynamics Published Date: Jul 17, 2015Learn how organisations can set their sales teams up for success. Chapters include: – Buyer 2.0: The way people buy has changed – The role of content and conversations in today’s buying and selling process – Why and how sales reps need to tap into data for smarter sellingSocial is for Closers: Using Online Networks to Build Relationships and Boost Sales
Published By: Microsoft Dynamics Published Date: Jul 17, 2015If you aren’t tapping into social selling, you’re missing out. Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. Social doesn’t replace email. Cold calls aren’t dead. These tactics all have their time and place, but social represents the most exciting channel that sales has had in a long time to stay connected and informed.
Content Marketing - SEO Guides
Small Business SEO: The Only Guide You Need
Published By: YEAH! LocalThe world of SEO is ever changing. What worked years ago just won’t work today. The days of shotgun marketing are gone, and what remains are sniper specific and laser targeted marketing efforts. In order to ensure that your site and content gets the search engine love they deserve, then you need to keep a close eye on the content you produce, the keywords you use and the backlinks you go after. There was a time when getting a ton backlinks would have done the trick, however, what you are now faced with is a much more comprehensive search algorithm. What’s reassuring though is with the new strategies and techniques, you’ll also find that some of the things that have always worked, STILL work today. Now, more than ever, your content truly matters. No longer will spun, regurgitated content stuffed with keywords work.

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Your Marketing Automation Checklist
Marketing automation solutions can deliver big results: incredible productivity, targeted engagement, sales and marketing alignment. According to eMarketer, 86% of marketers said that marketing automation improved nurturing, 73% said that it gave them measurable results, and 66% said that it enhanced targeting and personalization. Download this checklist to make an informed decision about what you need in a marketing automation solution.
Sam Carpenter's ‘Work The System'
It's one of the best books on ‘systemizing' your business. This helps to know what you want to automate. You can get a free E-Book and Audio Version here.
Brian Moran's '12 Week Year'
Great book if you want to execute e.g. marketing automation in your company fast. It is the one system designed to enable you and your team to execute effectively. See the website.