A landing page acts as a gatekeeper to one’s business online presence, and if implemented successfully can be the most important component of marketing.
A good landing page will have several common qualities, and will never be a cookie-cutter style.
A good landing page will be to the point, free of clutter or tedious forms.
It will have a singular call to action or purpose. A landing page may vary for different types of consumers based on where they are directed from.
A successful landing page will include polished copy and content with active language.
They will make use of social media, video, and mobile applications.
Finally a good landing page like all sales will instill an urgency in the customer to act immediately.
- Before you get started, you need to know exactly what a landing page is and what it is supposed to do.
- A true landing page is centered around a single, specific call to action.
- Avoid turning off visitors to your site by making them, fill out lengthy, cumbersome forms.
“Getting higher conversion rates is basically the holy grail of digital marketing.”