“Landing Page Ideas That Are Strikingly Simple (and Actually Work?)”

A landing page acts as a gatekeeper to one's business online presence, and if implemented successfully can be the most important component of marketing.

A good landing page will have several common qualities, and will never be a cookie-cutter style.

A good landing page will be to the point, free of clutter or tedious forms.

It will have a singular call to action or purpose. A landing page may vary for different types of consumers based on where they are directed from.

A successful landing page will include polished copy and content with active language.

They will make use of social media, video, and mobile applications.

Finally a good landing page like all sales will instill an urgency in the customer to act immediately.

Key Takeaways:

Before you get started, you need to know exactly what a landing page is and what it is supposed to do.
A true landing page is centered around a single, specific call to action.
Avoid turning off visitors to your site by making them, fill out lengthy, cumbersome forms.

“Getting higher conversion rates is basically the holy grail of digital marketing.”