A landing page acts as a gatekeeper to one's business online presence, and if implemented successfully can be the most important component of marketing.

A good landing page will have several common qualities, and will never be a cookie-cutter style.

A good landing page will be to the point, free of clutter or tedious forms.

It will have a singular call to action or purpose. A landing page may vary for different types of consumers based on where they are directed from.

A successful landing page will include polished copy and content with active language.

They will make use of social media, video, and mobile applications.

Finally a good landing page like all sales will instill an urgency in the customer to act immediately.

Key Takeaways:

  • Before you get started, you need to know exactly what a landing page is and what it is supposed to do.
  • A true landing page is centered around a single, specific call to action.
  • Avoid turning off visitors to your site by making them, fill out lengthy, cumbersome forms.

“Getting higher conversion rates is basically the holy grail of digital marketing.”

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