CRO or conversion rate optimization is important for digital or online marketers.

Ways to keep business include lead forms, call to action (CTA), and landing page optimization. Now, to keep business, it is suggested that coupons are also to be offered.

Users with a coupon will spend 24% more than those without coupons, and 91% of people are more interested in checking a site if a coupon is available.

To start, you need to consider your target audience. To find new customers, you want to offer a larger discount. If you are focusing on existing customers, you need to figure out buying and browsing patterns. Once people use a coupon, re-target them with a follow-up coupon. You can offer a dollar amount to those who want instant savings, text coupons, or abandoned cart offers through a follow-up email.

Maximize gains by publishing your coupon online, then analyze how your coupon performed.

Key Takeaways:

  • For e-commerce entities, conversion rate optimization, commonly called CRO, remains the most important goal.
  • If you break CRO down into mini-goals, some of these are optimizing landing pages and call to action placements as well as following leads.
  • One stellar CRO booster consists in the use of coupons, as it’s been established that more than ninety percent of site uses would consider returning for a coupon.

First, figure out who you are going to target with your coupon campaign. Are you planning to target new customers? Or do you wish to attract existing customers to stick with your business?

[social_quote duplicate=”yes” align=”default”]”The success or failure of your coupon marketing strategy depends upon how well it resonates with your target audience. Make sure the type of coupons you’re selecting align with the buying habits of your target audiences.

Choose a dollar value discount coupon if your intended buyers love instant savings on their purchase. Drop in a text-based coupon if your buyers love shopping via their mobile phones. Or send digital coupons with “Abandoned Cart Email Notifications” to encourage buyers to complete their transactions.”[/social_quote]

Read more: http://www.jeffbullas.com/coupon-marketing/

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