A content audit is a useful tool to see which outcomes are generated from your content.
Whether this be blog posts, social media or other forms of engagement, content audits are a great tool to measure the results from your content creation. A content audit is a good tool to find out what is and what is not working.
Once you have done your content audit, you can make appropriate changes to your content.
There are three primary tools that can help you begin the content audit process.
A content compass can measure content monthly and see if content aligns with your organizations’ goals.
A content audit worksheet is where you can store the results from the audit. An Event-Based content audit worksheet is e.g. useful for storing data from events your organization holds.
There are five ideas to keep in mind when running your content audit:
-> First, you need to remember to keep your goals in mind. You need to have a clear understanding of your goals so that you can clearly understand which outcomes you are seeking.
-> Secondly, you need to gather your content. For example, you can gather URLs from pages on your website that provide content. Once you gather the content you can use a tool that will help you perform your content audit.
-> Third, you can put your content in categories. Segmenting your content into different categories can help you remain organized and focused on what each segment of your content is supposed to do.
-> Fourth, you need to analyze the data. Now that content is organized, data can be retrieved from it, and valuable insights can be gained from the data.
-> Fifth, you can create action items. Now that the content is organized and insights have been gained, you can take courses of action to execute a plan. Action items will help you implement your plan into a doable course of action. There are several tools that can help you perform content audits.
Screaming Frog is a tool that helps you collect URL links and performs SEO audits for you.
SEMrush is a tool that will help you perform audits after you perform three simple steps.
Google Analytics is one of the most robust tools on the market. Google analytics doesn’t perform the audit for you, but it does provide you with raw data so that you can perform the audit yourself.
DYNO Mapper and WooRank are two additional tools that you can use to perform quality content audits.
3 Key Takeaways:
- Content audits are an amazing tool that will help you stay organized while working on blog posts, social media posts, etc..
- Content audits can provide feedback on what areas of your business could be improved, what areas are doing good and which ones are nonexistent.
- A content audit template is a good place to get ideas when thinking of creating your own template.
“When creating a content audit of your own, feel free to refer to HubSpot’s free template for inspiration. It’s available to download from this link, and is previewed here.”
#ContentAudit #ContentStrategy #ContentMarketingTools
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