Atomizing your content is the process of taking the main idea of your content, and then dissecting it into various small pieces of information that can be expanded with new information and ideas.

By doing this, you have the ability to take one topic or headline and convert it into several forms of content that have the ability to generate traffic from several avenues instead of just one. This will lead to an automated increase in sales by reaching a larger audience.

Key Takeaways:

  • For the optimal amount of creativity, it is best to expand on each idea individually.
  • Atomization has been around for years with bloggers implementing it back in the year 2008.
  • If your current content marketing strategy is not generating a great response, atomization can really help.

Last week, I was sent a very interesting example of content marketing from ManageFlitter where the atomization process was turned on its head. Instead of splitting a big idea into a bunch of smaller executions, they took a large batch of feathers and rolled them up into a brick.

[social_quote duplicate=”yes” align=”default”]”If you’re not pursuing a one-to-eight or eight-to-one strategy, start thinking about atomization in your content marketing planning process.”[/social_quote]


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