Blogs are a popular, effective, and affordable way to bring people to your digital domain.

However, according to Forrester Research, around 97-98% of your visitors leave without taking an action or identifying themselves.

They may love your posts. They may come back again and again. They may consider you an authority and expert in your industry. But the vast majority pop in, read, and leave. You have to do something to take it to the next level. Can you afford to let 98% of your potential leads disappear without a trace?

Traffic generation combined with lead generation make your blog a worthwhile investment.

You need to actively generate both traffic and leads. Traffic without leads is meaningless. Leads without traffic will eventually dry up.

Here’s the best news: a frequently updated blog with high quality, valuable content is a lead generation machine…when done properly.

Key Takeaways:

  • Blogging can be an ace up the sleeve for marketers, as almost sixty percent of companies that incorporate blogging into their sales strategem generate more leads.
  • Data suggests that marketers that put blogging at the top of their list of lead-generating activities are likely to have a thirteen times greater return on their investment.
  • A blog that is kept current and incorporates useful content qualifies as a lead-making bonanza.

[social_quote duplicate=”yes” align=”default”]”Pageviews, likes, tweets, and comments are nice, but none of them are the ultimate goal.”[/social_quote]

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Image: Kissmetrics