How-to: B2B Influencer Marketing

To scale B2B Influencer Marketing while maintaining quality, processes and software or essential for influencer identification, communications and performance reporting:

– Engage in ongoing influencer marketing vs periodic campaigns

– Rely on industry experts and analysts

– Use blogs as content publishing platforms

– Create interactive content with influencers

– Have a centralised influencer marketing program

– Have a documented B2B influencer marketing strategy

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