Marketing on social media does not have to be overly cumbersome. Although people think of creating content, and then copying and pasting it from platform to platform, this process can be automated.

Social media automation tools like Buffer and Hootsuite can help you plan a creative content schedule in advance. We have used both in the past and still use Buffer from time to time.

Another automation tool is social listening. This tracks what others are saying about your brand or even about your competitors. These tools can give you ideas for future content.

Here's a quick list of the 10 most widely known social listening tools:

  • Hootsuite
  • HubSpot
  • Social Mention
  • Sprout Social
  • TweetReach
  • BuzzSumo
  • HowSociable
  • Keyhole
  • BrandMentions
  • Mention

More details on these tools in another post.

Chatbots can help with automation, too. Chatbots can communicate with us through text messages, that are a virtual companion that integrates into websites, applications or instant messengers and help companies to get closer to clients and customers. The effectiveness of chatbots has somewhat been reduced lately. Where we previously saw opening rates of 50%+ from our chatbots, we’re now lucky if we can get 5%-10% due to chatbot blockers like HelloGoodbye. However, a survey by Oracle saw that 80% of brands plan to use chatbots by 2020, while a Ubisent study found that 35% of consumers want to see more companies using chatbots.

10 Of The Best AI Chatbot Platforms In 2020:
  • Aivo
  • ItsAlive
  • Imperson
  • Pandorabots
  • Bold360
  • Meya AI
  • ManyChat
  • and there already many other chatbot builders

More details on these tools in another post. In the meantime, here's an article about how chatbots are used


Key Takeaways:

  • With social media automation, you can schedule your social media posts in advance.
  • Another way automation can prove useful is in generating automatic responses to certain customer queries.
  • Some automation software can even create content based on a topic that you choose as being germane to your targeted customer.

“Essentially, social listening is the process of monitoring what people are saying about your brand or industry online,” says Rebecca Riserbato a writer for the HubSpot Marketing

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