DiSC profiling has been around since the 1930’s, and it is a way to color-code the natural personalities of your consumers so that you can specifically target your sales leads in a way that will be more personalized.
Each color has a way that they would respond to certain situations, which means that they probably need individualized tactics when being met with a sales pitch. [social_quote duplicate=”yes” align=”default”]The more each pitch is catered to an individual based on their persona, the more likely you are to make a valuable profit.[/social_quote]
- Selling, in the end, requires a relationship with the buyer, which must include trust and a connection.
- A Harvard psychologist developed the DISC method if analysing people's natural behaviors.
- The methodology divides individuals into categories based on the individual's perceived relationship with their environment.
“This method fits particularly well with Sales because of its simplicity in allowing you to take quick decisions; an important factor in the difficult Art of Selling.”