Once upon a time, Google rankings could be achieved by picking what seemed like a good search engine keyword, a relevant word to your product or service, then using it till it was all but tripping off the page.

This is now known as keyword stuffing and it will get you spanked by Google. This is because the new algorithms are attuned to what feels like a natural voice. Search Engines are no longer looking for a word simply as a word but as an indication of what is wanted by a browser, the browser’s intent.

To get a good ranking for multiple keywords, canny SEO users need to work with the methodology of the new algorithms. Words chosen can be in clusters (topics), there can be hundreds of them, but they need to have relevance to one another, a logical link that means that each keyword in one sense or another follows the next. In this way, the text created feels natural in a completely organic way has many words that are tangential to the basic want that a browser would indicate by landing on that site.

Keyword Points for Ranking:

  • Is it possible to rank well for multiple keywords?
  • What do sites ranking for multiple keywords have in common?
  • Four ways to come up with multiple keywords that rank
    • 1. Use an LSI keyword generator.
    • 2. Use Google to generate related keywords.
    • 3. Ask your audience for “seed” keywords.
    • 4. Check out a site like Answer the Public.
  • Consider the use of synonyms.
  • Use long-tailed keywords.
  • Don’t try to stick them all in your title.
  • Use heading tags.
  • Use your meta description.
  • Don’t worry about keyword density.

 

Keyword Ranking Key Takeaways:

  • Rather than target for particular keywords, called keyword targeting, search engines now target user intent.
  • To get on the first page of Google, many pages rank for multiple keywords.
  • To rank well for multiple keywords, you need to pick related keywords and add them in a post rather than trying to fit too many unrelated keywords.

[social_quote duplicate=”yes” align=”default”]Due to advancements in algorithms and artificial intelligence, the focus needs to shift to targeting intent and getting customer engagement. [/social_quote]