Google has a new update that is likely to have an impact on your site …

It's called Bert (Bidirectional Encoder Representations from Transformers – ah, that's what I thought 🙂, and its purpose is to better understand natural language processing.

For example, the updated algorithm will better account for prepositions (like “for” or “to”) and negative words (like “no” and “without”). Bert's impact on #SEO will be to provide opportunity for creating highly specific content.

Older strategies of keyword density and deliberately lengthy content will become less useful.

3 Key Takeaways:

  • Google will update its process for generating search results to better account for natural human speech patterns. The update is called BERT for an acronym.
  • Companies will need to change their search engine optimization (SEO) to account for this change and focus less on content-laden key words and answering specific queries.
  • Companies will likely notice a drop in their traffic, but this is a good thing as it means more targeted searches for better hits.

“Google, in essence, has adjusted its algorithm to better understand natural language processing.”