In 2020, capturing attention is going to get even more competitive in the financial services industry but there's good news for you:
People crave your expertise. Financial services content is on the rise.
Companies that want to stand out and lead the industry need to consider the entire content life-cycle: the creative process, compliance, sales enablement, content distribution.
Tactics for financial services marketing: use Infographics and videos, they are popular.
Drive conversions by creating buyer enablement content. Work with your compliance department to discover strong solutions that work with oversight groups.
5 Key Takeaways from 2,292 financial services content pieces (Fortune 500 brands):
- Create social videos and infographics
- Invest in paid distribution
- Develop buyer ‘enablement' content to drive conversions
- Focus on employee education and advocacy
- Get creative with compliance
Competition for attention has never been higher in content marketing. Firms are battling against each other while trying to hold off a surge of new fintech competitors and startups! Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.
“Finserv companies allocated an average of $23.3 million for their content marketing budgets. This number includes content creation, distribution, technology, and talent,” says Jordan Teicher, editor and writer for Contently.
#ContentMarketing #FinancialServices #B2BMarketing