Data research team, Contently, examined the workflow of over 13,000 content pieces and discovered something interesting: Believe it or not, one's content marketing ROI can be enhanced by deadlines.
However, they can't just be any deadlines.
For instance, deadlines that are self-imposed are not as affected as they can keep getting pushed back.
When deadlines were documented, a more defined accountability rested on the shoulders of the taskmaster. As a result, they usually procrastinated less and got the job done.
3 Key Takeaways:
- Prioritizing deadlines will not only help your business flow but mentally it will ease your mind.
- A study from Contently's data science team showed that stories with deadlines were able to be finished within 28 days while without deadlines it took up to 48 days to complete.
- Not only will you be holding yourself accountable, but your habits of finishing on time will also continuously repeat themselves leading to an efficient level of output.
“The results showed a strong correlation between setting deadlines for your content and completing projects quicker.”