There are some content marketing lessons that will turn you into a much better marketer. You can transform your in person event into very memorable content. Content marketing has continued to gain increased marketing attention, yet standing out today is a very difficult thing, if not impossible. One of the most important jobs someone has as a marketer is to break through the BS. Conferences are great because they teach you how to improve your marketing skills from the stage.
Key Takeaways:
- In-person events like conferences provide you with the best platform to present your offerings, and make for a valuable addition to your marketing program
- Broadcast your in-person presentation to a wider audience through Twitter or YouTube, so you can generate more leads from people who are interested in your presentation.
- Tailor your presentation by researching your audience, so that you appear professional and engaging.
“Conferences teach you how to improve your marketing skills from the stage, in the exhibit hall including the bookstore, and from peer exchanges.”
