Visual marketing is extremely important as it's the best way to attract leads, increase sales, boost website traffic and provide a great return on investment. One of the first things that you can do to improve your visual content is to create a logo and stay...
If you are a person who works with video marketing, there are certain statistics that you will need to know. First, the platform of choice for business videos is a desktop, as those videos are viewed on desktop 87% of the time. An interesting stat is that 22% of...
A/B testing is a very powerful marketing technique as it sends out test versions to audience members and lets them give feedback as to which version performs better. Machine learning is another technique and it allows us to analyze large sets of data. It allows for a...
For those who rely on social media to carry their advertising and “branding”, fear of popularity and therefore revenue decline is a troubling reality. With all the different platforms and fluid social media landscape, it’s hard for brands to know what decision is...
Brand storytelling is when you use a story that is created around your brand. Storytelling should not focus on just the brand. Storytelling is a way to connect with your customers. It should communicate your companies values and the things that make you different from...
B2B marketing has really evolved from the days of just creating brochures for the customers. Some mistakes that were commonly made include not combining the sales and the marketing departments. If they are combined, then the marketing and the salespeople will use the...
In the coming year, there will be several new trends and practitioners must use them to their advantage fast. These trends include e.g. using chatbots and conversational marketing as a front line engagement. Voice search is another growing arena. Personalization will...
A landing page acts as a gatekeeper to one's business online presence, and if implemented successfully can be the most important component of marketing. A good landing page will have several common qualities, and will never be a cookie-cutter style. A good landing...
Starting out with any business is a challenge. It's a tough market out there and it's hard to know where you stand and what plan to put in place to be successful. Whatever is hard for larger more established businesses is even more difficult for smaller businesses....
B2B sales are very simple: just sales that happen between two businesses, instead of businesses selling a product to a customer. B2B sales are usually much larger and more complicated than business-to-customer sales. One of the best strategies that businesses can use...
Microsoft's LinkedIn has released a report of 2020 jobs that are emerging in the Indian workplace. Among the list are the typical positions like robotics and program developer, but also new positions like Block chain Developer and Artificial Intelligence Specialist....
LinkedIn has a large based of users close to 500 million. Thought leadership on LinkedIn can be greatly beneficial for your visibility, network, and job prospects. There are several ways to build your profile and become a thought leader: First one should optimize...
Creating a successful lead generation funnel is a series of ever-narrowing steps that seek to capture a wide audience and then carefully narrow the list down to a committed target audience that will help a business profit and grow. The funnel is an apt metaphor for...
Target audiences have common qualities in behavior and demographics. A profile based around these two criteria create ways to market to consumers. There are many types of target audiences like purchase intent, interests, and subcultures. To find a target audience for...
Content and SEO trends change all of the time in the digital world. What worked fine last year may not do so well this year. Focusing on keywords is a great way to optimize content but make sure it is natural sounding. A lot of people are speaking to their voice...
If you are looking to get valuable content sources from outside of your company, you will need to network with others and even look for sources that aren't from humans. A very simple way to get an external content source is to ask a industry group or association such as the American Society of Association Executives.
Brennan Dunn is the co-owner and founder of Rightmessage. His company specializes in content marketing and the segmentation and personalization of your content with them. He believes that personalization is more than just saying "Hello John" in the emails to that...
Starting a business can be daunting especially if you are unsure where to even begin. It doesn't mean you have to stress yourself out though, every business has started right where you are right now. You don't need to do anything special to get started, every business...