If you are a business owner, there are probably a few things you want to know about marketing automation.

First, it will save you time and allow your employees to work on other things.

It's also cost-effective as these programs that automate do not cost a ton and again allow you to save money by allowing other employees to focus elsewhere.

Marketing automation also is extremely beneficial when it comes to generating leads and it also can recover sales that you had lost in the past.

If you are a small business owner, you need to learn and understand how to use marketing automation to benefit your business.

Key Takeaways:

  • Business data suggests that those companies that follow up their generated leads in the first hour are more likely to be successful.
  • Automation software can significantly shorten the amount of time needed to both get and follow up on leads.
  • One way that automation can recoup possible losses is by tracking abandoned carts and following up with an email.

“A research by Harvard Business Publishing Corporate Learning – Harvard Business Review says that companies who manage to follow up with their leads in the first hour are 60 times more likely to be successful compared to those who are going to answer in the next 24 hours,” says Mila Bera, a Contributor at KommandoTech.com.

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