Almost 50% of online marketers utilize interactive content. Including interactive content in your online marketing can entice prospective customers into visiting
Including interactive content in your online marketing can entice prospective customers into visiting you online, and encouraging visitors to engage with your marketing.
Interactive content can be divided into five major types:
- play and have fun;
- raise your hand;
- choose your own path;
- test drive; and
- “help me choose”.
Also, by their nature audio and video formats need user engagement, so they can feel interactive although they are strictly speaking not.
Interactive content is a digital experience that entices prospects into your content and engages them with your information.
As a result, it:
- Yields a broader audience including the potential for new untapped segments.
- Keeps visitors engaged with your content marketing yielding better conversions.
- Allows for more tailored post-engagement experience improving results.
Almost 50% of marketers currently use interactive content in their content marketing mix and that number is expected to grow to 80% next year according to Content Marketing Institute research.