“Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert those leads into customers. No matter what form the content takes, it can help establish a brand as an authority in its field,” says Kayla Matthews.
The latest State of Content Marketing Report from SEMrush analyzed more than 450,000 tweets, 700,000 blog posts, hundreds of thousands of Google search queries and surveyed more than 1,200 marketing professionals around the world:
Longer articles with rich content sometimes attract more visitors than short-form articles, though this is not always the case. It is also important that the content takes on a variety of forms. Articles such as summaries, lists and Q&A sessions tend to be popular.
The State of Content Marketing Report by SEMrush also uncovered that listicles get the most shares and traffic — as much as double what other types of posts receive. These types of articles allows people to get a lot of information even if they skim, and research shows that this strategy results in almost double the traffic. The most important thing is that your content marketing has a clear goal and strategy.
SEMrush used a mixture of machine learning and human expertise to analyze the topics (key themes) that were discussed in the most popular tweets (20+ retweets) that were published between January and September 2019 and contained the #ContentMarketing hashtag.
- Headlines of 14 Words or More Got 5X More Backlinks
- Successful Blogs Use a Mix of 13.8% Lists, 10.8% Q&As and 5.10% How-Tos
- Around 37% of Americans use mobile platforms to go online.
“No matter what form the content takes, it can help establish a brand as an authority in its field.” Kayla Matthews
Source article: https://bit.ly/34ypoWq
Image credits: Content Marketing featured image: pixabay.com, Top 20 Topics Discussed … SEMrush.com