Here are the 3 Key Findings on how influencers create value for B2B brands:
1. When it comes to building value for the brand through thought leadership and driving business goals through revenue growth, influencer marketing offers B2B brands an advantage.
2. Relationships with the right influencers matched with relevant brand content and activation of opportunities can deliver important competitive advantages including high-quality content, rich customer engagement and inspiring brand advocacy.
3. Within some B2B Industries proliferation of competitors has made it nearly impossible for brands to stand out. For many B2B companies, the solution includes working with influencers.
2020 State of B2B Influencer Marketing Report TopRankMarketing #B2BLeadgeneration