Content and SEO trends change all of the time in the digital world.
What worked fine last year may not do so well this year.
Focusing on keywords is a great way to optimize content but make sure it is natural sounding. A lot of people are speaking to their voice assistants to Google things and no longer looking things up with a couple of key words put together that wouldn’t make sense otherwise. Pretend as if you’re speaking and use keywords that actually fit together well in an effort to optimize content.
3 Key Points:
- The rapid increase in the use of voice search requires that marketers optimize their content to take advantage of the increasing use of this technology.
- Image content should be unique, named and tagged with relevant keywords, and have file sizes small enough to load quickly.
- Interactive content is a good way to stand out from the competition and can be anything that requires action from the user.
Quote: “Technology pushes content marketing to change year after year. What was relevant for most of 2019 may only be a footnote in 2020.”
#LeadGeneration #ContentMarketing #SEO